4 Ways to Encourage Customer Loyalty

I saw this article, and thought I'd pass it along.  -Gregg

Loyal customers can be a company's biggest advocates, so it pays to undertake special efforts to understand and accommodate the people who buy your product or service, writes customer-loyalty consultant and author Chip Bell.  Bell recommends encouraging customer feedback, ensuring quality and safety, inviting your customers to participate in meaningful ways, and occasionally surprising your most loyal customers with special perks.  ENTREPRENEUR ONLINE